Umbrella Festival Key Dates

Registrations Open: Monday 18 March
Registrations Close (printed program only): Wednesday 1 May
Festival Program Released (printed and online): Wednesday 29 May
Registrations Close (online program): Sunday 30 June

What does it cost to include my event in the festival?

It costs just $25 per event registration to feature your event in both our online and our printed program. If you have a recurring event happening at the same venue (i.e. a hotel residency every Friday night) you will only need to register once. If you have several different events at several different locations during the festival, they will each incur a $25 registration fee. The registration fee can be paid online when registering your event.

Is Umbrella Festival exclusive to South Australian music only?

Absolutely not! Interstate and International artists are welcomed (and encouraged) to register their event with Umbrella, if they have an event in South Australia within the festival dates of 12th July to 28th July 2019.

Do I need to do my own marketing and promotion?

Yes, absolutely, additionally to your registration with Umbrella you should also be managing your own digital and print promotion of your event. Everyone who registers their event with Umbrella will receive an email with the festival logo and digital assets, which you are encouraged to use in your marketing. Music SA will run an overarching generic marketing campaign for the festival. 

Can you sponsor my event?

Umbrella Festival is a festival presented by Music SA, a not for profit organisation, and unfortunately we are not able to offer monetary sponsorship to any open access live music events. As an open access festival, artists pay a fee to be registered in Umbrella and use their own funds to stage their productions and/or run their venues and receive their own ticketing income.

I’m looking for a venue for my event, what sort of things should I be considering?

Capacity – This is pretty essential, you don’t want to book a venue too big or too small. If you are realistically expecting 50 people at your event it’s not a good idea to book a venue with a 300 capacity. This works in reverse also, as a room that no one can move in is not ideal either.

Cost of Hire – Is it within your budget? What does the hire cost cover? Is it an upfront cost or a cut of the ticket sales? Do they have a PA equipment and a stage, a dressing room etc. On the other side of this, if the venue you want to perform at is one that regularly programmes live music, will they pay YOU a guarantee so that you can cover artist fees?

Location – Is there parking available? Is it wheelchair accessible? Is there public transport close by?

Is the venue suitable? – Does the venue provide staff? Is it licensed? Does the existing clientele suit your event? What genre of music does well at the venue?

For more information please read Music SA’s helpful Venue Factsheets by clicking here

Search our venue directory here.

I missed the cut-off date to register my event for the printed program, can I still register my event to be featured in the online program?

Yes you can. Registrations for the online program will remain open until July 11. The $25 registration will still apply.

What is an Umbrella Curated Event?

The City of Adelaide will be funding a selection of curated Umbrella events in the CBD. The Umbrella Team seek local creatives and experienced event producers to take part in the curated program of Umbrella: Winter City Sounds. You will notice these events as the half-page features in the first 10 pages of the printed program. 

What is UmbrellaTIX?

In 2019, you have the opportunity to ticket your event through the Umbrella ticketing platform via Red61 for the first time. We are calling this UmbrellaTIX. It is not compulsory to do so, and we encourage you to speak to your venue first to ensure that selling your event through Umbrella is not in conflict with an existing ticketing agreement at the venue with another ticketing agency. You also have the option to sell across 2 systems if you wish; the Umbrella ticketing platform and an alternative ticketing agency. 

Please note that the following FAQ’s are with regards to UmbrellaTIX only.
For other enquiries about general tickets sold through other ticketing platforms during Umbrella Festival, please refer to the other ticketing FAQs. 

What do customers pay?
All tickets sold through UmbrellaTIX are subject to a $3 customer booking fee (incl. GST), payable by the customer at the point of sale. This customer fee is included in the advertised price. 

The $3 customer booking fee will be calculated and displayed in AVR to artists at the time of registration. 

UmbrellaTIX Web Transaction Fee
All online transactions will attract a $1.80 Web Transaction Fee (incl. GST). This fee is to cover website administration costs. 

Please note that Umbrella Festival does not have a central box office, nor the ability to take ticket payments over the phone. All ticket sales for your events will be done strictly online either through UmbrellaTIX or a ticketing platform of your choice as mentioned above. 

My computer crashed while I was trying to book through UmbrellaTIX, how do I know if my payment went through? 
Please contact The Umbrella Team on (08) 7320 3304 and we can assist you. Please note we will only take ticket payments over the phone for access or caretaker tickets, not any other ticket type (i.e general admission, concession, family etc)

I’m having trouble logging into my UmbrellaTIX account online, can you help? 
Please call The Umbrella Team on (08) 7320 3304 and we can have a look at why you might be having trouble logging in. We can also help you with any enquiries relating to your bookings. If you’ve already booked tickets, and forgotten your password, you’ll need to have it reset and emailed to you, you can do this online.

I entered my payment details on UmbrellaTIX and nothing happened, how do I know if I’ve been charged or my tickets have been booked? 
Please call The Umbrella Team on (08) 7320 3304 as soon as you can, and we will check if your payment has been processed and your tickets booked. Please don’t attempt to purchase again, as it may result in a double charge to your credit card.

What does allocation exhausted mean? 
Allocation exhausted means the show has sold out, or that the ticket type you have selected is no longer available. Must have been a popular choice! Don’t worry there are plenty of others for you to see.

Can I get an exchange or refund?
From the moment that the transaction is completed, all Umbrella tickets are non-refundable and non-exchangeable. You are required to accept this term and condition when you purchase tickets. You will be unable to purchase tickets unless you agree to this term. However, if an event has been cancelled or the particulars of an event have changed, which results in you being unable to attend, you are entitled to a refund or exchange. This is only applicable for UmbrellaTIX ticketed events.

Do children need a ticket for events at Umbrella Festival?
Unless otherwise specified, children 24 months and under can sit on the lap of a parent/carer free of charge. Any child over this age must have a ticket. No children, including babes in arms are permitted to Restricted 18+ performances. This is only applicable for UmbrellaTIX ticketed events.

How do I get my tickets?

Umbrella Festival does not post tickets or have a physical box office. All tickets purchased through UmbrellaTIX will be e-tickets only. You will be able to display your tickets on your mobile phone to venue door staff.

For all wheelchair, accessibility and Companion Card bookings or for assistance with accessibility information at venues, please contact The Adelaide Fringe on 08 8100 2031, as they are handling these queries on behalf of Umbrella Festival. This is only applicable for UmbrellaTIX ticketed events.

Companion Card
Companion Card holders are entitled to concession priced tickets and a complimentary ticket for their companion. This is only applicable for UmbrellaTIX ticketed events.

I have a question about a non-UmbrellaTIX ticketed event:

Please note that the following FAQ’s are with regards to non-UmbrellaTIX ticketed events.
For other other enquiries about UmbrellaTIX tickets please refer to the other ticketing FAQs. 

What does allocation exhausted mean? 
Allocation exhausted means the show has sold out, or that the ticket type you have selected is no longer available. Must have been a popular choice! Don’t worry there are plenty of others for you to see.

Age Suitability

How can I check the age suitability of a show so that I can take my children?
We will do our best to provide you with warnings about show content and age suitability, where the artist or presenter has passed that information onto us. Artists self-rate their shows, and as we are an open access festival, we can’t guarantee the content and suitability. Please use your discretion when determining suitability for your child, as there will be no exchanges or refunds on tickets purchased.

Audience Suitability Ratings 
All Ages
Under 18 Only
18+ (Minors with Parent Guardian)
18+ Only

All events are self-rated. Umbrella Festival is not liable for any incorrect rating. 

What’s the best way to search for a show? 
Once we are on sale, use our search functions on the website to narrow down the program. You can search by date, genre, postcode& venue. You can also browse through ourphysical Umbrella Festival Guide.

How do I get my tickets?
Umbrella Festival does not post tickets or have a physical box office. All tickets purchased for Umbrella Festival will be e-tickets only. You will be able to display your tickets on your mobile phone to venue door staff.

How do I know if the event I want to go to is Wheelchair Accessible?
Within the printed program, as well as the online program – events that have wheelchair accessibility will feature a wheelchair icon.

How do I know which events are ticketed through UmbrellaTIX and which are not?
When searching our online program, by simply selecting “Buy Tickets” to the event that you are interested in, will take you to the ticketing platform for that event. It is also handy to note that within the printed guide, events that are ticketed through UmbrellaTIX actually state in the top right hand corner of the event “UmbrellaTIX”

Please note that the Umbrella Festival team can offer direct assistance around UmbrellaTIX ticketed events only. For questions related to other events within Umbrella Festival that are ticketed through another platform, your questions should be directed to the event organiser. 

Where does Umbrella Winter City Sounds take place?

Umbrella takes place primarily in live music venues and other locations that have the ability to activated with live music events within the Adelaide CBD and surrounding suburbs. 

What kind of events will there be?
Umbrella is a celebration of all forms of contemporary live music. Think orchestras, folk, hip hop, metal, pop, acoustic, children’s music, punk, electronic, world music and everything in between. Expect emerging and established artists, original music, tribute acts and more!

What does my registration get me?

Over 30 000 copies of the free printed program with your event listing will be distributed across South Australia and as an insert inside the NSW, QLD and WA Scenestr editions. Additionally, your event will be listed in the online program on our website, which will go live on May 29 2019. Umbrella Festival will be supported with a huge marketing campaign led by Music SA. On top of the printed guide, key marketing initiatives include a far-reaching general publicity campaign with digital promotion across various Social Media and other digital channels. General promotion of the festival will also occur through TV, Radio and Print Media. Expect also to see street and venue dressings. Venues will receive a marketing package. 

I am an interstate/international artist who wants to come to South Australia to perform during Umbrella Festival – where do I start?

Please email jessi@musicsa.com.au for guidance and assistance in getting your event registered with Umbrella.

Can I offer tickets to my show for Umbrella giveaways and competitions?

Yes! By doing this we can promote your event on Umbrella Festival social media platforms. Please liaise with our marketing manager at skye@musicsa.com.au

I’m looking for other artists to join my event/I’m looking for a venue for my event.

Music SA has both an artist directory and a venue directory available on their website for your perusal.

Artist Directory: http://www.musicsa.com.au/directory-type/artist/ 
Venue Directory: http://www.musicsa.com.au/directory-type/venue/

Music SA does not provide a venue/artist matching service. It is up to you to plan, register, promote and manage your own event. We are always happy to chat about ideas for your event and point you in the right direction. If you run a venue and want to be involved, click here to register on the Music SA Venue Directory.

Does Music SA run any Umbrella events?

Music SA runs the Opening Night street party, and this is an opportunity for you to be present and hand out promotional information about your event. Please get in touch with the Umbrella Coordinator about this. 

Music SA also runs Scouted which is a four venue showcase of 16 bands playing in front of local and national music industry VIP’s. It is open to the public. Musicians are able to submit an online Expression of Interest to play at Scouted here. (http://www.musicsa.com.au/expressions-of-interest-now-open-for-scouted-2019/)

How do I apply for an Umbrella Curated Event?

The Curated program is not open publicly to expressions of interest. It is an internal research process by the Umbrella team and programmer. You can reach out (steve@musicsa.com.au) if you are an experienced event producer with a unique idea for a curated event. Please feel free to get in touch. Since it’s inception, the Umbrella team has worked with a variety of different curators and provided professional development throughout the process. Not all applicants are successful but you can still register your event in the Open Access program – avr.umbrellaadelaide.com.au 

My question is not answered here, how can I get in touch?

For general Umbrella Festival enquires please email jessi@musicsa.com.au 
For marketing enquiries, please email skye@musicsa.com.au 

For those wishing to meet the Umbrella Festival team and get some face time with us prior to registering your event, you are welcome to attend a free information session on Tuesday 19 March 2019 or Wednesday 20 March 2019. For details about this session click here.

How do I register my Umbrella event?

Umbrella Festival has partnered with the Adelaide Fringe in 2019 to make registering your event easier than ever through our Artist and Venues registration system, AVR. Please note that the venue hosting your event must be registered first through AVR before you will be able to register your event. This is both simple and quick to do. 

Find the registration page on our website under “Register Your Event” or go to avr.umbrellaadelaide.com.au Registrations will open on Monday March 18 and close on May 1 (for inclusion in the printed program).

Registrations for inclusion in the online program will close on Sunday June 30. 
The $25 registration fee will still apply, however your event will only be featured on the online program. Both the printed program and the online program will go live on May 29. Any events registered at the time that the online program is live, will automatically be updated to be be included in the online program.